BEST PRACTICES TO OPTIMIZE IMAGE ALT TAGS FOR SEO
Another factor of your onsite SEO that can improve your rank in search engines and generate more traffic to your website is to optimize image alt tags. Search engines cannot interpret images; however, images can play a vital role on how visitors interpret a particular website.
There are various best practices for image optimization like using alt tags and title tags, as well as giving names to your images to help maximize SEO. Alt tag provides text which can be read by search engines. When search engine crawlers inspect a page, images with the correct and proper alt tag or alt text formats can contribute as to how the page will be indexed and ranked.
WHAT IS AN ALT TAG?
Alt tag is also known as alt attribute, alt text and alt description; it is used to provide a description of the contents of an image file for search engines as an HTML attribute applied to image tags. Visitors using browser that cannot display images or those with image display disabled are also included as well as those visitors who are visually impaired.
Alt Tags allow images on your pages to rank in image search results and is a great way to boost your website’s placement in search engines.
HOW DO YOU USE AN ALT TAG?
Adding alt tags to images are really quite easy. It is simply added or edited in the html code of the inserted images on your web page. The most important thing here is that every image on your website will have a one-of-a-kind Alt Tag or alt attribute.
Make sure to use keywords that will best describe your image and try to be as specific as possible. If you’re going to use numerous images on your page and the image is a different image, it is a good idea to use a distinctive image Alt Tag.
HOW IT HELPS IN SEO OR SEACH ENGINE OPTIMIZATION
Search engines cannot see images on a website, even if you embed text within your image; search engines are unable to crawl that text. By not creating image alt text for each of your website’s images, the massive opportunity for your website to be as visible as possible online will be lost.
So how does alt tags help in SEO? The information that image alt text supplies are used by search engines to conclude which are the best images to return for search queries. This is definitely a good way to drive new visitors to your website, help increase its search engine rankings and give it an SEO advantage from your competitors.
In this manner, Alt Tag is a great platform to make use of keywords and help increase your chances to come up in image searches. But keep in mind that the attributes should always be appropriate for the images.
HOW TO CREATE EFFECTIVE ALT TAGS FOR SEO
When using image alt tags, it is important that it convey the same contextual information that users would see in the image displayed and not just solely for giving your images a label. One of the recommendations of Google is to make them as useful for the end users as possible. Below is a list of tips on how you can create effective alt text.
• Keep the text short and simple
The best option is to use a literal and concise image alt text. However, it may be appropriate to use a more descriptive tag if you’re using an image that is relevant to the context of your article.
• You can mention the topic of the page in alt text
One of the most effective ways to tell Google about the topic of your page and increase it search engine rankings is through alt text. So if you’re page is about Corgy dogs, then it will be an SEO advantage to include an image of the cute and lovable dog with alt text as ‘alt=”Corgy”‘.
Remember though that being repetitive and using the alt text is a bad idea so try to mix it up and make sure that the alt attribute is appropriate to that specific image.
• Consider the text surrounding the image
Positioning images with image alt tags near appropriate text will help create an understandable experience fo no-visual visitors.
• Help your website rank better in search engines by utilizing keywords
Using your website’s keywords to help boost its images’ rank is a good strategy, but be careful in misusing them so you won’t end up hurting your SEO.
• Avoid keyword stuffing
Google and other search engines dislike this kind of antic so it is best to avoid it all costs. A simple description on your image is enough and will avoid any penalties from Google.
Adding image alt text to images on your website is nothing new and has been around for years. Search engines are giving more weight now than before to alt tags on a page than the title tag or H1 tag. Yes there is a need to make sure your website is using the appropriate title tags and H1 tags, however, in order to gain more SEO value for organic search engine rankings, you need to use the correct and proper image alt tags.
Now that you’ve had a chance to understand alt tags and its importance in SEO a bit more, go forth and apply alt attributes to your images and see the difference it will make on your website’s image ranking as well as its traffic.