Building an online news website is a tricky business, mainly because of the way you deal with keywords and paid ads.
But here’s a good news.
Generally, anybody can launch a highly successful news site by following simple yet effective SEO tips for news websites which I am going to share with you today.
Easy-to-follow SEO Tips for News Website
There is plenty of changes in the world of search engine optimisation. With thousands of SEO techniques circulating on the internet, it is a challenge to tell which one to choose.
So today I am going to make it easy by sharing the most important SEO tips for news websites that you should know.
By following these tips, you will definitely drive more traffic and improve your search ranking in Google.
Improve News Website Page Speed
Page speed is an essential element for news website SEO. News readers only wait at most two seconds for a web page to load before they bounce away from your site. So take down any feature that slows down speed like extra-large images, pop-ups, excessive widgets and outdated CMS.
Link to other content in your website with relevant content
I’m telling you, it is not bad to link relevant keywords to past news posts with authoritative content. Having three to four quality inbound links is better than a dozen of links with poor quality.
Blend optimisation with content quality
News readers are very sensitive to quality. They want simple, straightforward and quality content about current affairs and trending issues. So don’t let keywords surpass the real quality of an engaging news story. Capitalise on long-tail keywords and write valuable content.
Leverage free SEO tools
Google Analytics and Google Search Console are just a few tools you should use to track your success. Install helpful plugins like SEO Yoast and edit your Title Tags and Meta Tags. These tools help increase your content visibility.
Build strong readership through social signals
Social media is an integral part of SEO for news websites. So add social buttons to your post and allow readers to share it across different social media channels. Social shares, likes, tweets and pins expose your news story to potential influencers who can expand your online visibility.
Useful SEO Plugins that Help Optimize News Website SEO
If you are using WordPress, there is a lot of things you can do to improve your search ranking. Not to mention the plethora of apps and plugins that you can install to boost your SEO.
But if there is a hard and fast rule you need to remember when optimizing your news site, it is Google’s mission statement.
With this in mind, here are more important things to remember in doing SEO for news websites.
We’re going a bit on the technical side here.
Install New SEO plugin to create XTML Sitemaps and RSS Feeds.
The XTML sitemap helps you connect to Google your latest news content for the last two days. So when someone makes news related searches, Google can include your site in the list of news websites.
Your XTML Sitemap will also help improve your site content by refreshing it every other day. Also, make it a habit to consistently post new articles.
I tell you, having a news site takes a lot of updating and publishing to live up to Google’s mission. If Googlebot finds new updates on your website with every crawl, it will come to your site more often and will most probably index it on Google’s search results page.
Editor’s Picks RSS Feeds allows you to submit to Google top five news links which you believe deserves a spotlight on Google. The feeds are on the top right corner of Google News Homepage like this.
You will find the RSS Feeds settings in the backend of the News SEO Plugin. Fill in the necessary info and submit it to Google.
We’re just getting deeper down the line.
The next plugin you want to have is the Accelerated Mobile Pages (AMP).
It helps you create a mobile-friendly view of your website for readers who access your website on mobile phones. It removes all the fancy details of the desktop version of your news site and allows your page to fit into different mobile screen sizes.
This goes for every news site, but you want to make sure that your AMP works well with your other SEO plugins. So in the plugins tab, search for Accelerated Mobile Pages, choose a publisher and download a correct version that is compatible with your WordPress site and other plugins.
The last but not the least thing you want to do is to keep updating your article as news come in. Publish news as soon as you find them.
Here’s a tip. You don’t have to publish a news article for every update. You can keep a permanent link to your news article since Google wants it that way. Simply edit the title of your article and add a couple of lines on the body. This eventually tells Google that you have updated your article.
At the end of this guide, I hope you realize that optimizing news websites isn’t optional anymore. So get a few basics right, follow these tips and take your SEO tactics to a whole new level.
Don’t worry if you’ve already made some SEO decisions in the past that you think was not good. Commit to a new start and just follow these simple tips for news website SEO.