After launching a website, you can’t expect Google to notice it right away.
Google automatically puts up a wall when it comes into contact with new websites. This is a trust barrier built to filter low-quality websites.
That is why I am writing up this post today to tell you that you can lower this trust barrier. With effective new website SEO strategy, it is easy to build reputation and improve search ranking.
SEO Strategy for New Website – 6 Crucial Actions to Set the Tone
Goals keep on changing depending upon the stage you are at of your marketing journey. For example, if you have built a new website, your immediate or short term goal becomes making it appear in search engines. Without Google and other search engines adding your website, all the other efforts will go down the drain. This is how I have written these actions – keeping the goals in focus in a chronological order.
Ensure Google Adds Your Website To Its Search Engine Result Pages (SERPs)
Although it sounds obvious and relatively easier to achieve but, a huge number of small business owners struggle to get their websites noticed by Google quickly.
One of the most common reason why Google ignores new website – web developers often block the websites to be picked by search engines during the development phase and often forget to make them accessible again after completion. So, always check with your web developer and confirm if they have allowed the website to be crawled and listed by search engines.
Submit Your Business To Local Business Directories
Not many SEOs suggest this strategy in the early stages of the campaign. In my view, submitting to local directories that drive traffic is the most effective and quickest way to get immediately visibility. I have written a post in which I discussed why you should only submit to high traffic local business directories and how can take advantage of a high traffic business directory.
The other very important benefit of establishing presence in business directories is you can leave your website link. Inbound links are critical to immediately getting your website listed in Google. Sometimes, even if the website is technically sound, search engines take their time to visit and include it in their results. That’s where these inbound links (known as backlinks) will come in super handy.
Conduct Keyword Research to Know your Top Keywords
In order to stand a chance to get visible in search engines, you have to first research and then incorporate keywords into top level pages of your website.
The best inspiration for your keyword research is your own website. See how have you structured it. For example, if you sell rugs look at each product category to get category level keyword ideas.
Now, dig deep into each product categories. What brands are you selling? Specific types of products you are selling. You’ll get heaps of keyword ideas from your main website navigation.
In an ideal world, keyword research should always be done before the website build. This gives you immense flexibility to structure your website according to SEO not the other way round. Unfortunately, most of the business owners don’t even know what is SEO when they are building the website.
Incorporate Keywords into Title and Description Tags
Title tags appear as blue clickable links in the search engine results.
Check and Improve Page Speed of your top level pages
Add your Website to Google Analytics and google Search Console
Using this SEO strategy for a new website to show that your website is built to sell.