There is nothing like a sudden Google algorithm update that leaves marketers feeling concerned about SEO mistakes.
If you are still struggling to get more traffic, then it is time you check your SEO. Sure, there is a lot of secrets behind how Google check every page on the internet.
But one thing I’m sure of, you can use popular SEO tools to analyze your website. In this article, I will walk you through two of the most popular tools to analyze SEO and explain how to analyze a website for SEO.
Webmaster Tools Simple Guide on How to Analyze Website for SEO
One of the best tools I always recommend is the Google’s Webmaster Tools. If you want to understand how Google sees your website, then first create a Webmaster account.
Add your main website, including subdomains to make a complete analysis of all your pages.
If you are new to SEO, you can’t expect to understand the features in the Webmaster Tool. This tool, somehow requires you to be a little techy, especially when checking site errors such as bad links and duplicate content.
For basics, you can start by first checking your site performance. Just click the site performance review and you’ll see whether your page is slowing down. A low score would indicate that your website has low performance and this is probably why you are not getting traffic at all.
When your website is slowing down, it means you have certain web errors that you don’t see through your eyes alone.
The next think you want to do is check broken links and content duplicate issues. Just head to the HTML Improvements section. It will show you a page summary of these issues and suggest opportunities on how you can address them. check crawl errors. Here you’ll see which pages are indexed by Google and which were not.
Then check crawl errors through the Craw Stats. Here you’ll see which pages are indexed by Google, including how many pages were crawled per day. If you have a very low result, it can mean that your online visibility is poor.
Or probably certain site errors are hindering your web performance. For this, you can access the Sitemap and find out if you have broken links, link errors or duplicate content. It will show you the number of problematic pages and where to find them, so you can make fixes.
If you want to know if you really getting some mobile traffic, check your status through Mobile Usability.
It shows you a detailed mobile search demographic and a report about the different issues on your website when viewed on phones. For example, small fonts, flash content and missing viewports.
Let me tell you, the Webmaster tool is as good as you think it is. So to make sure you’re getting notified for every site error, set up the message forward. Through this, the Webmaster will send push notifications for every important issue.
How to Analyze a Website for SEO Using Google Analytics
I’m sure you’ve heard a lot of wonders about Google analytics.
Google analytics is an awesome tool you can use to track website performance and measure the number of unique visitors on your website.
To start using Google Analytics, just create an account and configure your site. Once done, you can start navigating through its different features.
Google Analytics is a lot easier to learn than the Webmaster toolbar. In any case, you’ll need to learn how to use both for your website’s future.
So once you have Google Analytics account, head to the dashboard and you will see specific subsets of data. These include the number of unique views, bounce rate, and sessions by country.
To see more specific data about your visitors, just click on Visitors tab and you will see the demographic. A good number of unique visitors to your site means that you are starting to gain traffic.
You can see which content is giving you the most traffic by clicking on the Pages tab. Normally, you’ll want to keep the pages that are working well. But if you see poor performing pages, then you will eventually need to take them down.
If you have an SEO campaign and want to see how well it is performing, you can access the advanced segments and see which campaign is doing well.
Importance of Knowing How to Analyze a Website for SEO
Knowing how to analyze a website for SEO helps you learn brilliant ways to improve your site performance.
It helps you know the biggest obstacles in your site and get recommendations on how you can correct them.
Normally, an SEO analysis depends in the breadth and depth of data available. But the sooner you start your analysis, you will have more chances of focusing on the issues that have the biggest impact on your SEO performance.