WordPress is the most popular platform among bloggers whereas SEO is the most popular marketing technique of this competitive era. Many of you might be having a question about how to connect both these individual wonders? or how to setup SEO in WordPress? Well the process of setting SEO in WordPress is short and very easy but there are certain methods which need to be followed properly. In this article, I will provide step by step detail and explain how to setup SEO in WordPress effectively without facing much difficulties.
WordPress brings with it the vast world of SEO capabilities using Yoast SEO Plugin which makes the SEO process easier for user. Let us study the full process behind this:-
Installation of Plugin (Yoast SEO Plugin)
Installing the Yoast SEO plugin is too easy as all you need to do is to go to the plugin tabs from the left toolbar on your dashboard. Click “add new plugin” and search for WordPress Yoast SEO plugin, then click install and let the Yoast plugin get installed and activated. This is the initial step as to how to set up SEO in WordPress.
How to setup SEO in WordPress
- Enabling Yoast
After installing the plugin, you need to configure some general settings of the plugin. Go to the SEO section on the dashboard page. Now you will see the features tab under the section. Switch to the features tab & enable the function named “Advanced setting pages.” Now you will see some new items which have opened in your SEO section under WordPress menu. Don’t forget to click the save button to save all the changes.
- Setting Your info
Now under the SEO option you need to go under the “your info” tab. This is the place where you will be providing information about your website and the person or corporation powering it. Just provide your websites’ name or any alternate name that would be taken into consideration by search engines. The name of your site may be your site’s title. Your site name would be automatically considered as its title in case if you leave the column blank. Now choose the owner of your website whether it is an individual or a company. You can add the name of the person or company and add up a logo of your company if any exists.
- Understanding the webmaster tools
Webmaster tools are basically those tools through which search engines like Google and Yahoo allow you to view your website’s status and insights. So in order to have a look at these insights you have to verify your website with these search engines and for this all you need to do is to add a Meta tag to your website. Simplifying the process, Yoast SEO plugin lets you add Meta code received from the search engines. Go to the webmaster tools tab and add the code to verify the webmaster tools setting.
The security tab in the SEO menu comes with only one option i.e. “Advanced Part of the WordPress SEO meta box.” You must better leave this option as disabled to make sure that your authors do not make any advanced level changes.
Adding Titles and Metas
After the dashboard section, you now have to open the “Titles & Metas” section which has several tabs in it. It can be explained as follows:-
- General tab lets you enable/disable the readability or keyword analysis and let you choose your title separator.
- Then comes the homepage tab. The homepage title here will be the title to the main directory of your website. Better leave the title template the same and add some Meta description if you want to and then save the changes.
- Under the posts tab, you can add a title or any description of your post which will remain same for all your posts. We recommend you should better keep this blank as it is beneficial to add this information individually to each post
- Under the taxonomies tab, leave the settings as they are.
- In archives tab, disable the author archives if it is a single author blog and enable it if is a multi-author blog.
- Under the additional settings tab, leave everything unchecked.
Social tab lets you integrate your social media accounts with your blog and allows you to share the blog posts on the social media accounts. Under the accounts section enter URL to all your major accounts. Correctly add URL’s, and under the Facebook tab,ensure that open graph Metadata option is enabled as this will display the right thumbnail for your post whenever someone shares it on Facebook. Doing this you have almost learned how to setup SEO in WordPress .
Now after you set your blog’s SEO it’s time to post some content. The content can be posted using “add new post”. After you are done writing your content run the readability and keyword analysis. This must be done after you enter the focus keyword of your article. Yoast will do a quick SEO check of your article. Follow the instructions given by the Yoast column and ensure that all the bullet points given are green or at least orange. Ensure that you leave no bullet point red. Check the readability and SEO score. Check the snippet of your search result and ensure that it is appealing and to the point. Remember to add some links within your article to ensure a good SEO score.
This was an easy beginner’s guide on how to setup SEO in WordPress. There are a lot more advanced options that can be used in order to get an advanced SEO of your blog.
If you have any other queries regarding “How to setup SEO in WordPress” feel free to comment below.